Case Study:
Mr and Mrs Walker had a lovely three-bedroom home in a popular part of town. We launched the property with strong interest and secured multiple viewings within the first couple of weeks. One of the viewers was a serious buyer chain-free, mortgage approved, and clearly keen.
After a second visit, they made a strong offer. It wasn’t quite asking price, but it was solid, realistic, and came from someone who was ready to move quickly.
We recommended they consider accepting. The buyers were motivated and genuinely connected with the house. But understandably, the Walkers wanted to give it a few days — just in case something better came along.
By the time they came back ready to move forward, the buyer had found another property and moved on.
Three weeks later, with momentum slowing and interest dipping, they ended up accepting an offer 5% below the original. It took longer, and they later told us they wished they’d acted faster when the right buyer was in front of them.
Why This Matters
In today’s market, buyers have more choice than they did a year ago. It’s not a full-blown buyer’s market, but people are viewing more properties and making quicker decisions. If someone is ready, financially solid, and genuinely keen — that’s your window.
Waiting too long can mean losing a strong buyer and ending up with a lower offer further down the line.